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Web Survey Bibliography

Title The Future of Research Through Gaming
Author Adamou, B.
Year 2011
Access date 27.10.2012
Abstract

Considering the short period of time people have been discussing the concept, Research Through Gaming has been a very popular amongst the Market Research glitterati in the last few months. If you look on Twitter and type in #NewMR or #Gamification, you can see some of the opinions that have been exchanged on this subject. This presentation looks at Research Through Gaming and discusses how we can ‘Gamify’ surveys as we know them, how this could work, and what the benefits would be.

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Year of publication2011
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2011 (358)

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